CRM Operations
Owner: Executive Operations
Govern day-to-day CRM hygiene across pipelines, accounts, and activities.
Procedure
- Verify pipeline stage definitions match the canonical schema weekly.
- Audit account/contact merge candidates flagged by the dedupe queue.
- Reconcile activity timestamps against Voice™ and Email logs.
- Escalate stalled opportunities >14 days to the responsible AE.
Controls
- Audit log entry on every stage change
- RLS scoped by tenant_id
- Role: staff or admin